Our Team


Marsha D'Angelo

Principal/Lead Consultant

Marsha D’Angelo is the Principal/Lead Consultant of Apostrophe PR.  She’s passionate about helping clients tell their stories, and building inclusive and respectful places of work and training.  

With over 15 years experience, she’s worked for some of the planet’s top communications agencies in Canada and the U.K.  In partnership with consultancy teams, she’s designed and directed research projects, training workshops, international media campaigns, and stakeholder and communications plans for organizations in technology, government, education, non-profit and finance.  

As a university lecturer, she’s won Canadian and international awards for her engaging and impactful instruction of communications, public relations and business presentations. She’s also the former Associate Dean for Kwantlen University's School of Business, a published writer, and an accomplished facilitator and speaker.   

An avid volunteer, Marsha received UNICEF’s Dorothy McKinnon Award for her communications and PR work.  She currently sits on the Board of Directors of The Children’s Foundation and is the newest member of the Board of the Canadian Public Relations Society where she’ll be heading up their mentorship portfolio.  

She holds a Master of Arts Degree from the University of Toronto and is currently pursuing a certificate in Intercultural Communications at the University of British Columbia.


Lindsay Wood

Training and Development Consultant

Lindsay Wood joins Apostrophe with over 15 years experience in career education, coaching, and facilitating workshops to help individuals discover their potential, communicate their value, and become successful business professionals. Her passion stems from a genuine interest in leadership, education, and making meaningful connections between people. She is approachable and enters a learning environment with curiosity and compassion. Having empathy for learners ensures that individuals who enter her classroom or workshop feel respected, included, and understood.  

She respects that people learn and engage with material in an individual manner and consistently strives to adapt her teaching style and delivery to meet their needs. As a Business Instructor at Kwantlen Polytechnic University (KPU), Lindsay also sits on the Board of the Association of Co-operative Education and Work-integrated Learning (ACE-WIL BC) where she engages in research and scholarship in emotional intelligence and is a champion for equity, diversity, and inclusion initiatives. 

Lindsay has completed her Bachelor of Arts degree from the University of British Columbia and has a Masters of Arts degree in Leadership from Royal Roads University. 

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Yasmine Shemesh

Writer and PR Consultant

Yasmine Shemesh is a Vancouver-based writer and editor, with nearly a decade of experience working in media in a varied capacity. 

After graduating from Simon Fraser University with a Bachelor’s degree in English Literature, Yasmine has gone on to work as a freelance journalist with a focus on music and pop culture, contributing to outlets including Billboard, MTV, Exclaim!, and ELLE Canada. She was also the CITY Editor at BeatRoute Magazine, a local alt-monthly, from 2015 until it ceased printing as a street publication in 2020. 

Yasmine has worked as a copywriter for companies in multiple industries from hospitality and travel to fashion and business marketing. She prides herself on crafting content that is clean, creative, and engaging.


Carri Toivanen

Communications Consultant

Carri Toivanen is a communications professional with more than 15 years of experience in writing, editing, project management, message development, and content strategy. She is seasoned in creating content for various audiences and channels, managing stakeholder relationships, and overseeing PR programs. She has proven adaptability across industries through previous work in the arts, technology, corporate, non-profit, and public sectors.

With comprehensive skills in editing complex topics, Carri is known for her keen ability to distil core messaging that’s conversational and achieves goals. She loves finding the essence of a story, building cross-function consensus, and connecting people and ideas.

Carri holds a BA in communications from Simon Fraser University and a certificate in film studies from Capilano University.